When you're downloading content from Pinterest, the file format you choose matters more than you’d think. It affects how well the image or video displays, how much space it takes up, and whether or not it'll work smoothly on your device.
Klickpin gives you a few different options depending on what type of content you're saving!
Images: JPG and PNG
Most of the time, you're downloading images. And majority of those will be JPG files. JPG is basically the standard. It's what your phone camera uses, what you see on websites, and what works everywhere. The files aren't huge, the quality is perfect for normal use, and nobody's going to have trouble opening them. If you're just saving recipe ideas or outfit inspiration, JPG is totally fine.
PNG is different. It's higher quality, which sounds great, but that also means bigger files. The main reason you'd want PNG is if the image has text you need to read clearly, or if it's something like a logo or graphic with a transparent background. You’ll find PNG more useful when you’re saving design templates or anything where sharpness matters. But for everyday stuff? JPG does the job.
Animations: GIF
Some Pinterest pins aren't just still images, they've got movement. Maybe it's a quick recipe demo, a makeup technique, or just something creative that loops. Those get saved as GIFs.
GIFs are cool because the animation stays intact when you download it. But fair warning: they can be surprisingly large files, especially if the animation is long or detailed. Grab GIFs if the motion is really important to what you’re saving.
Videos: MP4
If you're downloading a video like a full tutorial, a recipe walkthrough, or any longer content, it'll be in MP4 format.
MP4 is great because it just works on all devices. The file size is reasonable, the quality holds up, and you don't need any additional apps to play it.
Which One Should You Use?
- Saving pretty much any regular image? JPG
- Need something sharp or with a clear background? PNG
- Want to keep the animation? GIF
- Downloading a video? MP4
The tool usually suggests the right format anyway based on what you're downloading, so you don't have to overthink it.
Why This Even Matters
Picking the wrong format can be annoying. You might end up with a massive file that takes forever to send, or an image that looks blurry when you need it to be clear. Or you save something as a GIF when you really just wanted the still image, and now it's way bigger than it needs to be.
Once you know what each format does, it takes seconds to pick the right one, and everything just works better.